Yes it is! Have a look at my graphic thread that does just what you are describing (only with Blender and GIMP). It is a big thread, and when I started I knew nothing, and now I know a little bit ... so if you skim read through it you'll see some of the problems I initially had and what is possible now.
Torchwood's artworkI also use the Daimex script ...
here ... that takes care of rendering the final images at the correct size and camera angles. You would presumably need something similar in 3DSMAX ...
You could also look at Lord Grunt's thread ...
here